Publications
Case Study:
The Unstereotype Experiment
Unilever wanted to reduce the impact of unconscious bias and stereotyping in their creative work. They also wanted their global marketing teams to produce more inclusive, original and relatable campaigns entirely.
More case studies
Project 2
ABU DHABI
GOVERNMENT
Project 3
ALLIANZ
Human Potential
Talent Strategies
Data-driven Hiring
Leadership Development
Team building
Performance Development
Areas of Expertise
Innovation & Entrepreneurship
Entrepreneurship Measurement
Predicting Founder Potential
Identifying Entreprenerial Talent
Team Composition
Building Culture for Innovation
Consumer Psychology
Decision Making
Influence and Negotiation
Sales
Marketing
Dr. Gorkan Ahmetoglu is a business psychologist, author, entrepreneur, and speaker whose work focuses on the science of personality, talent, entrepreneurship, and consumer decision-making. He is an Associate Professor at University College London (UCL), where he has led research and teaching in business psychology, and has published extensively on the psychological factors that drive performance, innovation, and entrepreneurial success.
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Gorkan is the author of Personality 101, editor of The Wiley Handbook of Entrepreneurship, and a trusted adviser to global organisations including Google, Unilever, HSBC, Ford, Tesco, and government agencies. Combining rigorous scientific research with real-world commercial experience, he helps organisations make better decisions about people, leadership, talent, and growth.
