The article reviews Cialdini’s Pre-Suasion as a fascinating yet flawed follow-up to Influence, revealing how subtle cues shape behaviour. Though complex and inconsistent, it remains essential reading for anyone interested in persuasion.

This article explores how AI and robots could take on managerial roles—highlighting their potential to reduce bias and improve efficiency, while warning against losing the human judgment and empathy leadership requires.

The article profiles psychologists Tomas Chamorro-Premuzic and Gorkan Ahmetoglu, creators of the Meta psychometric test, which identifies entrepreneurial potential within individuals. Used by organisations from Disneyland Paris to the Royal Ballet, Meta helps businesses harness creativity, foster innovation, and support employees transitioning into entrepreneurial or leadership roles.

Unilever’s bold DNA-testing experiment challenged employees to confront their hidden biases—proving that true creativity starts with self-discovery. Sometimes, the most revealing insights in marketing come from our own genes.

Unilever’s bold experiment—combining DNA insights and behavioural workshops—achieved a 35 % drop in unconscious bias among its marketers, reshaping how the company thinks about stereotypes and creativity.

As the academic year begins, university lecturers must adapt to higher teaching demands, evolving roles, and student expectations. This article guides both new and experienced staff through planning, pedagogy and time-management.

Gorkan Ahmetoglu explains why shopping at IKEA triggers relationship spats—its disorienting layout, endless choices and fatigue amplify tensions over space, taste and control, turning flat-pack errands into emotional minefields.

This Men’s Health piece reveals how simple body language tweaks—like confident posture and open gestures—can subconsciously boost attraction, showing that how you sit might matter more than what you say.

A BBC Panorama investigation exposed misleading supermarket “bargains” at Tesco, Asda, Sainsbury’s and Morrisons—revealing fake discounts, confusing multi-buys and deceptive “value” labels. Psychologist Gorkan Ahmetoglu explained how such offers subconsciously trigger impulse buying.

Channel 4’s Dispatches uncovers how Brexit quietly reshaped your weekly shop—shrinking pack sizes, rising prices, and leaving shoppers paying more for less in Britain’s post-EU grocery aisles.

Poundland reveals its secret: aggressive sourcing, lean operations and a fixed-£1 price point let the retailer squeeze margins, undercut competition and thrive even when the high street struggles.

The Mirror investigates claims that the UK’s biggest supermarkets misled shoppers with fake discounts and deceptive price tactics—accusations that sparked public outrage and calls for stricter consumer protection rules.

This Daily Mail article explores the idea that “digital amnesia” — relying on phones to remember everyday details — might actually boost creativity by freeing up mental space for more complex, imaginative thinking.